In a move that should surprise no one, McDonald's has apparently forced Olympics bosses to ban the sale of fries at hundreds of food retailers at Games venues across Britain during the 16-day event.
The revelation Wednesday comes on the heels of another controversial decision -- making a Dutch beer the official brew of the Games instead of one of the many fine British ales made in-country.
A memo leaked via Twitter shows that LOCOG (the London Organising Committee of the Olympic Games) will be asking hungry spectators to give food handlers a break when they order such favorites as sausage and chips or steak and chips, due to "sponsorship obligations" with the biggest commercial food partner at the Games.
The one exception to the rule will be the British classic fish and chips. Still, warns the committee, if there's trouble at the food stands, they might take away that dish entirely.
"Please do not give the staff grief," the memo states. "This will only led (sic) to us removing fish and chips completely."
Hopefully it won't come to that. But if online reaction is any indication, it might. Cries of "Boycott McDonald's" could be heard throughout the Twitterverse and in online comments, right next to debate about whether its fries can truly be considered deserving of the term "chips."
McDonald's has remained mum about the memo. Given its massive investment, including the construction of a temporary "world's biggest McDonald's ever" next to the Olympic Stadium, the topic will no doubt remain off the menu for its PR firm.
Below is a video of FOX Sports news analyst Rick Horrow discussing McDonald’s sponsorship of the Olympics
Video: Horrow: McDonald's London sponsorship