While the Olympics are a tremendous opportunity for athletes around the world to fulfill their dreams, they can also be very costly. What fun is going for the gold if you can’t have your family there to cheer you on? For many of the approximately 800 U.S. Olympic athletes who are heading to London, travel costs will become overwhelming. On Tuesday, Procter & Gamble announced a plan that will help relieve athletes and their families of some of that burden.
According to Sports Business Daily, Procter & Gamble is giving a $1,000 Visa gift card to the mothers of each Olympic athlete as part of the “Thank You, Mom” campaign that was launched last month. The company also plans to have a hospitality center on site in London to host Team USA family members called the “P&G Family Home,” which will provide meals and a place to relax.
“We asked the U.S. Olympic Committee, ‘What’s the best way to thank moms?’” P&G VP/North American Operations & Marketing Jodi Allen said. “They said, ‘Help send them to London.’ That’s what we’re doing.”
U.S. swimmer Ryan Lochte, gymnast Jordyn Wieber, and others appeared on NBC’s “Today Show” with their mothers Tuesday morning to announce the plan. The athletes all agreed that their mothers and parents sacrifice a ton to help them achieve their goals and expressed their gratitude for the $800,000 donation P&G has made.