In London, we're enjoying the spectacle and wonder that is the Olympics. In America, it's also a magical time that only comes around every four years: It's time to hate NBC.

Internet sourpusses have been training since Beijing to bring the snark. And, oh have they brought it. Rightly so, from what we understand (Sorry, but we were watching the BBC, which did a marvelous job). Parody Twitter Accounts, calls for boycotts, cries of "Cancel my cable subscription!" -- even requests to give the whole broadcast to somebody else. It's a close call to see who will make the podium.

Our vote for gold goes to the Twitter account NBC Live Failure (@NBCLiveFail). The person behind that account is the Tim Berners-Lee of Twitter -- also unknown to talking heads unless you try to look him up on a search engine.

Among the best so far (and they have weeks of tweets left):

We don't know who gets silver and bronze. The Arctic Monkeys are playing a cover of a Beatles song right over the top of the announcement!

Of course, there's always two sides to the story. And we're not talking about NBC's side. They're too busy to comment, basking in the success of Friday's opening ceremonies coverage. Apparently 40.7 million people liked the network just enough to watch Bob Costas talk over the good parts of Danny Boyle’s star-studded, British spectacle. In fact, the US audience was so engrossed in Meredith Vieira's praise of the UK health care system ("Frankly, those children don't look very sick to me.") that NBC set a record for opening ceremony viewership.

No, the other side here is people who hate the Internet for delivering information as it happens and are perfectly happy with NBC pretending that the Olympics are happening on 30 Rock time, not Greenwhich Mean Time.

"Quit putting Olympic results on your website," ordered one angered Twitter user. "London time is ahead by 9 hours you know."

I'll leave the response to our fellow Medal Detector blogger David Breitman (@DavidBreitman):

"Glad NBC's tape-delayed Olympic ratings are up," he tweeted. "Really
owning the coveted "people who don't know how to look things up on the
internet" demo."