It's no secret that NBC's coverage of the Olympics has been less than stellar. They've cut entire chunks of the Games out of their coverage. They spoiled some key events before the public could get a chance to experience them. They even thought it was a good idea to turn some footage of female athletes into a not-so-subtle softporn compilation video.

Now they may have reached a new low. One of the network's color commentators mistook actor Jesse Eisenberg for Facebook founder Mark Zuckerberg, according to Deadspin.

Eisenberg, the actor who played Zuckerberg in the Oscar-winning movie "The Social Network," was in London for the Games. NBC spotted him during Team USA's gold medal winning performance against Spain. The sight prompted the unidentified commentator to quip, "I know I'm gonna put that picture of Facebook."

He could have left it there and gotten away with his mistake. Instead, he dug a deeper hole of embarrassment by adding, "We've got every executive of note, it seems, worldwide attending these games."

Let's hope that NBC doesn't spot Robert Downey Jr. in the crowd. They could cause a serious panic by announcing that Iron Man might be in London because he believes some supervillain is plotting to destroy the Olympic Stadium.

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