The 2012 London Olympics will be remembered as the games in which the beach volleyball players put their backsides into it. At least that's how it will be for one U.K. team.
The beach volleyball team of Zara Dampney and Shauna Mullin has sold advertising space on their bikini bottoms that will encourage fans to take pictures of their rear ends. Their bottoms will feature a quick response code that will take users to a Betfair website when photographed on a smart phone.
The London Daily Mail guesses the team was paid a five-figure sum for the advertising deal. The women plan to try out the bar code bikinis during a tournament this week, but they're not allowed to wear them during the actual Olympics because of sponsorship rules.
Dampney and Mullin are currently ranked 26th in the world and hope to move up 10 ranking spots by the time the Summer Games begin.