Londoners are up in arms over the steep price of beer expected for the upcoming Summer Games.
Sample menus for the Games were published on Tuesday, and one of the more notable observations made by The Telegraph is that a pint of Heineken will cost £7.23, or slightly over $11.
But fret not, Olympics organizers thinks it's totally reasonable to gouge fans to that extent.
"We believe that our prices are more than comparable to those found at other major sporting events, which because of their temporary nature are often more expensive than the high street,” said London 2012 chief executive Paul Deighton.
So the guy essentially acknowledged prices are much higher than standard ones, but he says that should be expected. I'm sure everyone will appreciate that.
Other prices include at least £8 for the classic English dish of fish and chips, £2.10 for a toasted teacake, £2.30 for a 500ml bottle of Coca-Cola and £2 for a cup of tea.
I know I'm showing my age here, but I remember the good ole' days when a 20oz bottle of Coke only cost $1 at a vending machine. Now you have to drop over $3.50 for one. The fish and chips for just over $12 doesn't seem like a terrible deal, but when you realize a pint of beer is almost the same price, you have to weigh your priorities.
The good news is they'll at least let fans bring in some food.